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Social Media Packages from Business Boots

Survey results have shown that more than 89% of consumers research online before making a buying decision. 87% of them agree that a favourable review has confirmed their decision to purchase. [Source: survey conducted by ORC International]

This means that maintaining and managing your online presence has never been more important. Translating your brand’s personality onto the web can be tricky. This is where the expertise of Business Boots comes into its own and in particular our:-


Ultimate Social Media Management Package.

The Ultimate social media package has been designed by our experts to manage your online business life.
It covers all the main forms of social media and the impact that they have on YOUR audience, thus helping you to get more customers and make more money. It starts with a comprehensive analysis of you and your business so that we can get to know you, your customers and your market. This is to devise a suitable strategy which is tailored for your needs as we don't work on a one size fits all approach . 
The following  sections  detail what we can provide for you on each platform:-


Twitter

If you are new to Twitter or even if you have had an account for a while you need to know how to best leverage your Twitter presence to maximise your business opportunities. This is where Business Boots comes in.

Here's what you get:-
Account Profile Creation
Week Day Tweets ( 6 per day) (Weekends are an optional extra)
Conversational Calendar Management (Content depending on time of day and bucket management)
Searches (Keyword terms and made relevant to your business)
Nearby Tweets (monitoring of Nearby tweets relevant to your business to join the conversation)
Retweets (Where appropriate)
Mentions (As relevant to the business in question)
Creating and management of Lists (helping to manage your twitter flock)
Hashtags Creating relevant # and using them where appropriate.
Audience building (We will build you an audience relevant to your business)
Reputation Management (the monitoring and reporting of conversations and comments on your business)
Relationship Management (the monitoring and reporting of relationships between your business and your customers)

Facebook

If you are new to Facebook or even if you have had an account for a while you need to know how to best leverage your Facebook presence to maximise your business opportunities. This is where Business Boots comes in.

Here's what you get:-
Account Profile Creation
Week Day posts ( 6 per day)
Conversational Calendar Management (Content depending on time of day and bucket management)
Searches (Keyword terms and made relevant to your business)
Tools for successful profile building
Shortstack  (ShortStack is a custom iframe tab designing tool that allows you to create custom Facebook tabs).
Tab creation
Tab integration
Facebook ads (Production and Management of Ads)
Facebook competitions (Production and management of competitions)
Sponsored stories (Sponsored Stories are social ads, which harness the influence of your friends by displaying their recent interactions with brands in the form of advertisements). We will produce 2 sponsored stories a month.
Audience building (We will build you an audience relevant to your business)
Reputation Management (the monitoring and reporting of conversations on your business)
Relationship Management.
Note: Both Facebook Ads and Facebook Sponsored Stories will attract additional fees from Facebook . We will agree a budget before the campaign along with a customer profile to maximise impact and control spending, however the fees charged by Facebook are in addition to any contract with Business Boots and will be billed on a monthly basis.

Linkedin

LinkedIn  is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories it is constantly evolving and is rapidly becoming an integral part of many businesses marketing strategies. 


If you are new to the world of Linkedin here is what we can do for you:-
Individual Profile setup
Company page set up
Managing of connections (you will want to take advantage of our Business Card Amnesty for the best way to build your personal connections).
Management of profiles (both business and personal) including profile picture and video rotation and URL management
Expertise management
Reputation management
Management of groups and monitoring of group conversations with a weekly digest of relevant conversations.
Linkedin Posts. We will produce upto 3 Linkedin posts  per week for your account.

Pinterest

Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.


If you are new to the world of Pinterest here is what we can do for you:-
Profile Creation
Board Creation (relevant to your industry)
Repinning
Sharing
Liking
Creation of backlinks to blogs /websites / items for sale through e-commerce (purchasable items)
Creation of tabs for Pinterest on facebook page
Creation of Pins. Up to 1 pin per day and re pinning where appropriate.

Blogging

While you may not think your business needs a blog, there are a number of reasons why it should have one. Using a blog will help you  begin promoting your brand and connecting with customers. Here are five reasons why your business should have a blog.
It Builds Traffic to your website and thus sales (When done right). By linking your blog to other social media platforms, such as Facebook and Twitter, you’ll also be building traffic and connecting with your customer base. Whenever you publish a new blog post, make sure to post a link to it on your social media accounts to attract more prospective buyers and build your brand.
It Increases your Credibility. People are more likely to purchase products or services from businesses they feel like they already “know,” and having a blog that you regularly update can help foster a community and allow your readers to feel like they know you, even if you’ve never met face to face. It Allows for Better
Customer Service By creating a blog for your business, it allows your customers to contact you. They don’t have to be put on hold, or wait for office hours to call you. All of the info about your company should be found on your blog, so customers who have any questions or want to find out more about your business can easily do so.
It Establishes you as An Expert . A blog helps establish you as an expert in your field, and if you regularly update it with relevant content, you reinforce the idea that you know what you are talking about.
It Gives you a Voice Every business needs a voice, and a blog is a simple way to do that. These days, anyone can post anything online about a company, be it good or bad. By starting a blog for your business, you can help manage your reputation and give your business the voice and authority it needs to thrive.
Here is what you get with a blog from Business Boots:-
Creation of a Fortnightly blog based on content supplied by you. (Normally 200-500 words).
(note this starts out as weekly in months 1-3 and then moves on to fortnightly thereafter)
Full Optimisation via blog directories / keywords /tags / categories.
Backlinks to archive
100-200 word weekly informative pieces with links.

YouTube

Why you need a YouTube Channel.
YouTube can serve as a powerful extension to your personal branding for the following five reasons:
You Can Share Your Expertise in a More Effective Format: Video
You have a lot of expertise to share with the world from your own unique experiences.  By showing off your expertise in a video format, you can be showing off your entire package, not just your writing skills.  Do people say that you present well in front of others or have a knack for speaking? Do your clients rave about you when they visit. Is your profession naturally outward-facing?  If so, video may be a better personal branding platform for you when compared to the written world of a normal blog.
Get Found More Easily: YouTube is the 2nd Most Popular Search Engine After Google
Enough said.  If you want to be found on Google, why wouldn’t you want to be found on YouTube? After all Google were so impressed with YouTube they  bought it.
It’s Easy: You Don’t Even Need Your Own Content to Start!
Buy a Flip camera for £100 or use a quality smart phone (Such as an iPhone) or Tablet,  Record video.  Upload to YouTube via the Flip software after connecting it to your USB port.  DONE!  You have just created your first YouTube video!  Easier way to start?  Just favourite another video that aligns with your brand and it will show it up in your channel.  
Helps Further Differentiate Your Brand.
Taking this one step further by creating compelling videos on a YouTube channel can only help further differentiate yourself from the crowd…and the people that are competing for the same job that you are!
People Love to Watch and Share Videos!
If there’s one reason why YouTube became as big as it is now, it is because people love to watch and share videos!  Don’t you want this power to work in favour of your personal brand?
Here’s What you get using Business Boots to manage your YouTube Channel:-
We will provide content ideas.
Examples of relevant videos to draw inspiration from.
Training on how to use Screen.com to create video screen shares
Quirky video production hints, tips and tools
One Video posted per month and promoted.
Business Boots can works with your chosen video production company to maximise your return from your videos.

Social Media Metrics

“Half my advertising works, the problem is I don't know which half”  John Wanamaker.
The most important part of any communication with your customers is to know which part is effective and which is not.  Fortunately we are not in the situation that John Wanamaker was in. We at Business Boots have the tools to enable us to establish how effective your social media marketing is.
We use many different tools to measure the impact of your communications in the Social Media world, these tools do vary depending on the industry and customer profile, however we will choose the most appropriate to your industry and we will produce a report for you each month which details how effectively you are communicating with your audience.

Here is an list of some of the tools we may use to analyse your social media activity:-
Samepoint
Marketing Grader
Tweet Grader
Klout
Blog directories

Through the use of these tools, and various others, we will provide a monthly report on your social media success, and plan the steps required to take it forward.

 

During the first 3 months we will concentrate on the following:-

Product knowledge and research
Set-up and Synchronisation
Network and Growth
Review and Progress
The initial contract is for 3 months after that a 30 day notice period is all that is required.
The next step is to call TODAY on 07843 012629 and speak to Caroline to schedule your initial consultation.